Pricing: three subscriptions with credits
All three subscriptions contain the same chain from brief to brand kit. The difference is how many credits you have per month: Starter DKK 199/mo. for 250 credits, Studio DKK 499/mo. for 900 credits, Agency DKK 1.499/mo. for 3.200 credits. All amounts are in DKK and exclude VAT.
Subscriptions
Starter
For getting one name and one logo settled.
199 DKK/mo.
- Credits
- 250 /mo.
- Covers
- about 1 full run per month
- Price per credit
- DKK 0.80 per credit
Studio
Recommended for mostFor working with several brands or running several proposals through.
499 DKK/mo.
- Credits
- 900 /mo.
- Covers
- about 6 full runs per month
- Price per credit
- DKK 0.55 per credit
Agency
For agencies with a portfolio of clients.
1.499 DKK/mo.
- Credits
- 3,200 /mo.
- Covers
- about 23 full runs per month
- Price per credit
- DKK 0.47 per credit
Included in all three
- The brief agent and the three differentiation axes
- Name sets with domain and trademark screening
- Concept directions and logo candidates through the quality gate
- Brand kit with tokens, CSS, Tailwind, favicon and the PDF guide
- Usage data that records each step’s price and cost
An account starts with 50 credits. Unused credits roll for 30 days from the month they belong to. If they run out mid-project you can buy 100 credits for DKK 89.
Launch pricing Launch pricing. The amounts are set from our cost per run and are expected to be adjusted once we have measured actual consumption over a few months. Changes will be announced well before they take effect.
What a credit covers
A credit is the payment for a piece of work. The price per credit falls with the subscription, because the subscription pays for the monthly capacity. The numbers are the same ones every step writes into the account usage.
A typical full run, names, directions, six candidates and a brand kit, lands around 138 credits. That is a typical consumption, not a ceiling.
- Name set
- 20
- 12 names with domain status, trademark risk and meaning checks.
- Concept directions
- 10
- Three directions with reasoning from the logo playbook.
- Logo candidates
- 60
- Up to six candidates, including one automatic repair attempt each.
- Manual edit
- 8
- One targeted change to a candidate, re-checked through the gate.
- Brand kit
- 40
- Tokens, lockups, favicon, app icons and the PDF guide in one zip file.
- Reference lookup
- 10
- A link or brand name is read and shown as up to four attributes you confirm or reject.
Frequently asked questions about billing
What does IdentityDen cost?
Starter DKK 199/mo. for 250 credits, Studio DKK 499/mo. for 900 credits, Agency DKK 1.499/mo. for 3.200 credits. All three subscriptions contain the same chain; the difference is the number of credits per month. All amounts exclude VAT.
How do credits relate to the price?
A credit is the payment for a piece of work, and the price per credit falls with the subscription: Starter DKK 0.80 per credit, Studio DKK 0.55 per credit, Agency DKK 0.47 per credit. You see the price of every step before it runs.
What happens if I run out of credits?
You can buy 100 credits for DKK 89 as a top-up without changing subscription. Unused credits roll for 30 days from the month they belong to.
Why do you call the prices launch pricing?
Because they are set before we have measured actual consumption over time. They are above our cost per run, but we would rather adjust them openly than lock in a number we cannot yet stand behind. Changes are announced well in advance.
Is there a lock-in?
No. The subscription can be cancelled, and you keep the files you have been delivered. There are no cancellation fees and no minimum period.
Can I see the maths behind the price?
Yes. Every run writes its price into the account usage record, and the report is built to show both the cost in AI consumption and the price you paid. That is the same calculation we use to set the prices.
Get an account when there is room
Write to us and we will open an account for you as access opens. You start with 50 credits.
All amounts exclude VAT.