Name, logo and brand kit in one pass
Describe the company in two sentences. Then we propose names with domain and trademark screening, draw logo candidates through a fixed quality gate, and gather colour, typography and tokens into a brand kit you can take into code.
- The product is in early access
- No payment card
- We reply within two working days
The name, the logo and the colours come from three different places
That is the usual route from idea to identity, and it is not wrong, it is just slow, and the result rarely holds together.
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01
The name is guesswork
You write names down, search them, and find out too late that the .dk is taken or that another company uses something that sounds nearly identical.
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02
The logo comes from a template
A generator gives you a nice picture, but rarely a file that scales, survives one-colour printing and reads as a favicon without falling apart.
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03
The colours are picked by hand
Six hex codes from a colour picker. No contrast has been checked, there is no dark mode, and the tokens have to be typed into the code afterwards.
The result is not a bad brand. It is three decisions that know nothing about each other.
The chain from brief to brand kit
Every step is an agent or tool call with a fixed output. You see the price of the step before it runs, and you make the choices along the way, nothing runs ahead without your decision.
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01
The brief
You describe the company in two sentences and pick market and category. The brief agent assembles audience, tone and three axes you can differentiate on. The step is free and needs no account.
Free, no account
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02
The names
You get 12 names with a score card each: how pronounceable the name is, whether .com and .dk are free, whether there is a trademark collision in your classes, and whether the name means something unfortunate in the market’s languages.
20 credits
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03
The directions and the candidates
The system proposes two logo types that suit the name and category and draws three concept directions. You pick one, and up to six candidates are generated. Only candidates that pass the quality gate are shown.
10 credits + 60 credits
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04
The brand kit
Colour system, typography, spacing and dark mode are derived from the chosen logo and gathered into a kit: SVG and PNG, tokens, CSS variables, Tailwind and a PDF guide.
40 credits
A full run typically costs 138 credits
That is a typical consumption, not a ceiling: a run with more edits costs more, and every step writes its price into the account usage. A new account starts with 50 credits.
What you have when you are done
The brand kit is not a picture of an identity. It is the files you need when the identity has to be used.
- logo.svg · logo.png
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The logo as vector and raster
The chosen logo as clean SVG with the lockups and variants that belong to it: horizontal, stacked, icon, black, white and greyscale.
- tokens.json
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Design tokens in DTCG format
Colour, typography and spacing as tokens in the Design Tokens Community Group format, the format the tools around you are increasingly reading.
- tokens.css
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CSS variables
The same tokens as custom properties, so they can go straight into a stylesheet and be used without a build step.
- tailwind.css
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Tailwind theme
Tokens mapped to Tailwind v4, so the palette and the scale are the same in marketing as in the product.
- favicon.ico
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Favicon and app icons
Favicon in the sizes browsers ask for, plus the PNG files an app manifest and a phone home screen need.
- brandguide.pdf
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Brand guide
A short, templated 12-page guide: how the logo is set, which colours belong to which roles, and how the typography is used.
The kit ships as a single zip file. Every file is generated from the same token source, so they cannot end up saying different things.
The quality gate is what makes the difference
A generated SVG is only usable if it scales, survives one colour and reads at 16 pixels. The gate checks that mechanically, before you see anything.
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Only what passes is shown
Every candidate goes through the same set of checks. If a candidate is not delivery-ready it is not shown, you do not get a pile of half-finished suggestions to choose between.
01 / 03
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One automatic repair attempt
If a candidate fails a check it gets one pass with a targeted fix and goes through the gate again. If it still does not pass it is discarded rather than shown with a flaw.
02 / 03
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Vector quality over effects
The gate rejects embedded rasters, filters and effects that cannot be exported faithfully. A logo has to be reproducible by a cutter, a newspaper and a browser without changing.
03 / 03
An excerpt of the check series
- Q01
- Valid SVG
- The file parses and has a viewBox that scales.
- Q02
- No raster in the vector
- There is no embedded image behind what looks like a drawing.
- Q06
- Colour count
- The number of colours can be reproduced in print without shifting.
- Q07
- One-colour ready
- The mark can be set in one colour without losing its shape.
- Q08
- Stroke weight
- The stroke weight holds at both 16 and 512 pixels.
- Q10
- Legible when small
- The shape is still recognisable as a favicon.
- Q13
- No external references
- The file fetches no fonts or images from outside.
- Q14
- Size and weight
- The file is small enough to sit in a web page.
The list is an excerpt of the full series. It runs as code with a fixed answer, not as a judgement a model has to agree with itself about.
Delivery-ready only Candidates below 85 are not shown
What the product is not
A tool that hides its limits is hard to use for anything. These are the limits as they stand today.
| Area | It does | It does not yet |
|---|---|---|
| Names | It does Proposes names and screens domains and trademarks in your classes. | It does not yet Is not legal clearance. A screening is an indication and has to be confirmed by a trademark adviser. |
| Logos | It does Draws and generates candidates within the logo types that have the highest quality rate. | It does not yet Does not make mascots, illustrations or emblems. They need other generators and are not part of this version. |
| Files | It does Delivers SVG, PNG, tokens, CSS, Tailwind and favicon from one source. | It does not yet Does not buy domains, file trademark applications or print physical material. |
| Collaboration | It does Delivers the identity to one account. | It does not yet Has no team roles, comments or version history beyond the latest three candidates. |
| Integration | It does Exports tokens in formats that can be dropped into a project. | It does not yet Has no public API and no Figma plugin. Those come later, not now. |
The limits are also stated on the features page and in the pricing review, because they are part of the answer, not a footnote.
Pricing that follows consumption
Three subscriptions. They contain the same chain and differ in exactly one respect: how many credits you have per month, from DKK 199/mo.
Starter
For getting one name and one logo settled.
199 DKK/mo.
- Credits
- 250 /mo.
- Covers
- about 1 full run per month
- Price per credit
- DKK 0.80 per credit
Studio
Recommended for mostFor working with several brands or running several proposals through.
499 DKK/mo.
- Credits
- 900 /mo.
- Covers
- about 6 full runs per month
- Price per credit
- DKK 0.55 per credit
Agency
For agencies with a portfolio of clients.
1.499 DKK/mo.
- Credits
- 3,200 /mo.
- Covers
- about 23 full runs per month
- Price per credit
- DKK 0.47 per credit
Included in all three
- The brief agent and the three differentiation axes
- Name sets with domain and trademark screening
- Concept directions and logo candidates through the quality gate
- Brand kit with tokens, CSS, Tailwind, favicon and the PDF guide
- Usage data that records each step’s price and cost
An account starts with 50 credits. Unused credits roll for 30 days from the month they belong to. If they run out mid-project you can buy 100 credits for DKK 89.
Launch pricing Launch pricing. The amounts are set from our cost per run and are expected to be adjusted once we have measured actual consumption over a few months. Changes will be announced well before they take effect.
Frequently asked questions
Is the product live, or is it coming?
It is in early access. The chain is built and is being run end to end, but access opens as it becomes ready. That is why there are no customer logos or numbers on this page, there are none to show yet.
What is a credit, and what does a run cost?
A credit pays for a piece of work. A name set costs 20 credits, three concept directions 10, six logo candidates with automatic repair 60 and the brand kit 40. A typical full run lands around 138 credits.
What does it mean that you screen rather than clear?
We check whether registered trademarks exist that resemble the name in the classes you need, and whether the domains are free. That is an indication, not a legal assessment. A trademark adviser has to confirm the result before you commit to the name.
What happens if a logo candidate is rejected?
It is not shown. The quality gate rejects it first, and after that it gets one automatic repair attempt. Candidates that still do not pass are discarded, you only see the candidates that are actually ready to deliver.
How do I use the tokens in my own project?
The tokens come in DTCG format and as CSS variables, and a Tailwind v4 theme is part of the kit. You can drop them into a project without installing anything from us, the files are plain text.
What happens to unused credits?
Credits roll for 30 days from the month they belong to. If they run out mid-project you can buy 100 credits for DKK 89 as a top-up.
IdentityDen is developed and operated by bon.do ApS , a Danish software house.
- Company
- bon.do ApS
- Registration
- 43473425
- hello@identityden.com
Start with a name, come out with a brand kit
Write to us and we will open an account for you when there is room. You get 50 credits to start on, and you can see the whole ladder before you decide.
from DKK 199/mo. · All amounts are in DKK excluding VAT · Launch pricing